The power of language

"We know that our judgments are heavily biased by inherited illusions, which helped us to survive in a snake-infested jungle but have nothing to do with logic. We also know that, even when we become aware of the bias and the illusions, the illusions do not disappear. What use is it to know that we are deluded, if the knowledge does not dispel the delusions?

Kahneman answers this question by saying that he hopes to change our behavior by changing our vocabulary. If the names that he invented for various common biases and illusions, "illusion of validity," "availability bias," "endowment effect," and others that I have no space to describe in this review, become part of our everyday vocabulary, then he hopes to see the illusions lose their power to deceive us. If we use these names every day to criticize our friends' mistaken judgments and to confess our own, then perhaps we will learn to overcome our illusions. Perhaps our children and grandchildren will grow up using the new vocabulary and will automatically correct their congenital biases when making judgments. If this miracle happens, then future generations will owe a big debt to Kahneman for giving them a clearer vision."

(http://www.nybooks.com/articles/archives/2011/dec/22/how-dispel-your-illusions/)